Author: admin
20 May Fresh thinking with Conversion Profiling
We know how hard it is to keep on top of your Conversion Rate Optimisation and come up with fresh ideas for improvements. To this end we’ve created Conversion Profiling- an easy to use heuristic checklist to help you benchmark your pages against known standards...
07 Aug What Are Heuristics? Simon to Nielsen
In the broadest sense, a heuristic is an informal rule that assists in decision-making. The academic study of heuristics as a branch of Cognitive Psychology was initiated by Herbert A. Simon. In his 1947 book “Administrative Behaviour” he coined the phrase “satisficing”- this theory posited...
30 Sep We Had A Deal! Rand Fishkin and Brighton SEO
So the sun has set- a beautiful autumn sunset it was too- on another Brighton SEO. The craft beer has gone flat and the artisan sausage rolls have gone cold. On Friday night Rand Fishkin wrapped up the event with a wise and inspirational keynote....
10 Sep Q & A with……Martin Reintjes, Team Croco
Pull a Jira ticket. Join the end of the queue. We can code your test by next March. Do any of these responses by your web development team sound familiar? When you’re looking to get resource to code an AB test quite often you’re competing...
08 May Measurefest speakers…..predictions for 2018 and beyond
With Brighton SEO’s spring conference done and dusted, the date for Measurefest 2018 has been announced. This year’s Measurefest is happening in Brighton at Jurys Inn on 27th September 2018, and readers can get more details at http://www.measurefest.com/ or by following #MeasureFest. As 2017 sponsors, Binary...
21 Feb Q & A with……Kelvin Newman, Brighton SEO
Giant deckchairs. VW Campers. A day out by the sea. Selling out faster than Glastonbury. No, it’s not an achingly cool alt-rock festival, it’s Brighton SEO! From humble beginnings above a pub, Brighton SEO has grown to become one of Europe’s biggest and most essential...
07 Dec Q&A with……Kurtis Morrison, EyeQuant
EyeQuant is a machine learning-based tool that approximates the results of eyetracking and other kinds of user studies, and is a useful part of the Conversion Optimiser’s toolkit. Originally founded at the University of Osnabrueck (in Germany), the company is now based in Berlin. Binary Bear...
22 Nov Introducing…..Cultural Models and Conversion
In Britain recently, eyebrows were raised when a Japanese rail operator Tsukuba Express issued an apology for the 9.44 Tokyo train leaving 20 seconds ahead of schedule. British commuters conditioned to delays and cancellations on what is perceived to be the UK’s creaking and unreliable...