2.95
% global average conversion rate for eCommerce
based on data from the Monetate Ecommerce Quarterly report
7
% reduction in conversion rate for each extra second of page load
according to research undertaken by Kissmetrics
250
Number of website experiments Bing have running at any one time
almost every user of the search engine is exposed to 15 different tests
How We Work
Binary Bear for Agencies
Hey, media agency. You’re doing a great job getting visitors to your client’s websites. But what about converting them? eConsultancy research found that for every $92 spent on driving visitors to advertiser’s websites only $1 was spent on conversion.
Rather than stuffing more visitors into the top of your client’s sales funnel, why not spend some time analysing the performance of their landing pages and conversion funnel?
At Binary Bear we specialise in helping other agencies leverage conversion knowledge to really add value to their client’s campaigns and generate a new revenue stream for the agency. We’ve trained global agencies like Mindshare and Maxus in the art and science of CRO and helped them develop their own strategy and product set so they can embrace the CRO opportunity. So whether it’s training or bespoke consultancy, and whether you’re a specialist in SEO, PPC or social, Binary Bear can help you turbo-charge those marketing campaigns.
Call us for an initial consultation + 44 1273 704750
Binary Bear for Brands
If you’re a brand, chances are you’re not satisfied with your conversions. But how do you go about improving them? Binary Bear has a clear Understand-Strategize-Experiment approach to CRO and a unique modular offering. We’re broken the CRO process down into bite-sized chunks, so you can hire us just to tackle a smaller problem in your own Optimisation programmes, such as lack of development resource to build tests or lack of access to UX testing. We’re happy to come and see you from a single day of consultancy up to a longer ongoing programme of continuous improvement.
We’ve also designed 4 specific packages to help you get your CRO programme off the ground or back on track:
Explorer- a one-day workshop on site aimed at uncovering your biggest problems and providing you with practical fixes.
Ambassador- another one-day workshop to turn your CRO problems into a clear actionable strategy and test roadmap
Accelerator- a detailed 4-week research programme covering sitewide heuristic analysis, heatmapping and user testing.
Master- an ongoing programme of testing and improvement, including all test design and build.
Call us today for an initial consultation + 44 1273 704750
