For most organisations, being up to date with the latest business thinking is key, especially if you are reliant on the fast changing digital landscape. Binary Bear specialises in Conversion Optimization, UX and Analytics training courses to enable you to hit the ground running with your optimisation efforts.
Because of this, Binary Bear is the favoured course provider for the Chartered Institute of Marketing, Institute of Direct & Digital Marketing, Measurefest, Brighton SEO, Maxus, Mindshare and many other agencies and direct clients.
We Offer Two Main Courses
Practical CRO
An introduction to the tools and processes of optimization to allow you to start your own test programme.
CRO maturity modelling
Basic heuristics
Analytics for CRO
Introduction to testing
CRO tools and technology
Hypothesis building
Test analysis and insight
Advanced CRO
The latest thinking in persuasion, personalisation and re-marketing to build a truly dynamic and data driven site.
Segmentation
Personalisation and targeted experiences
Advanced persuastion tactics
Multi-page and multi-experience tests
Workflow management
Upskilling and recruitment