The Modular CRO Consultancy

Helping you build up your optimisation capability, block by block


Grow your global customer base with our unique cultural approach to Conversion Optimization.

Proud to be working with



What We Do

  • Understand

    We use qualitative and quantitative methods to assess user behaviour. Our CRO and UX research phase uses our unique Appraiser methodology to audit your website or app

  • Strategise

    We build an optimization programme that is bespoke to you. We assist with managing virtual and real teams, building workflow and fine tuning your CRO processes.

  • Experiment

    We’re experienced in all the major testing platforms and will prototype, build, monitor and manage all your tests

  • Train

    With some of the UK’s most highly regarded training resources we have helped hundreds of optimizers and agencies get started on the road to CRO success.

Binary Bear Stats


% proportion of global internet users contributed by Asia


% of businesses happy with their conversion rates


% annual growth rate for African eCommerce