CRO Site Audit

20 May Fresh thinking with Conversion Profiling

Posted at 15:17h in Conversion Rate Optimisation, CRO Site Audit, Test ideation by admin 0 Comments

0 Likes

We know how hard it is to keep on top of your Conversion Rate Optimisation and come up with fresh ideas for improvements. To this end we’ve created Conversion Profiling- an easy to use heuristic checklist to help you benchmark your pages against known standards...

07 Aug What Are Heuristics? Simon to Nielsen

Posted at 16:45h in Conversion Rate Optimisation, CRO Site Audit, Test ideation, Testing by admin 0 Comments

1 Like

In the broadest sense, a heuristic is an informal rule that assists in decision-making. The academic study of heuristics as a branch of Cognitive Psychology was initiated by Herbert A. Simon. In his 1947 book “Administrative Behaviour” he coined the phrase “satisficing”- this theory posited...

CRO Site Audit

20 May Fresh thinking with Conversion Profiling

07 Aug What Are Heuristics? Simon to Nielsen

Recent Posts

La cyber-jalousie Détruira-t-elle Votre Union ?

Links

Follow Us