In the broadest sense, a heuristic is an informal rule that assists in decision-making. The academic study of heuristics as a branch of Cognitive Psychology was initiated by Herbert A. Simon. In his 1947 book “Administrative Behaviour” he coined the phrase “satisficing”- this theory posited...
Pull a Jira ticket. Join the end of the queue. We can code your test by next March. Do any of these responses by your web development team sound familiar? When you’re looking to get resource to code an AB test quite often you’re competing...