Test ideation

20 May Fresh thinking with Conversion Profiling

Posted at 15:17h in Conversion Rate Optimisation, CRO Site Audit, Test ideation by admin 0 Comments

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We know how hard it is to keep on top of your Conversion Rate Optimisation and come up with fresh ideas for improvements. To this end we’ve created Conversion Profiling- an easy to use heuristic checklist to help you benchmark your pages against known standards...

07 Aug What Are Heuristics? Simon to Nielsen

Posted at 16:45h in Conversion Rate Optimisation, CRO Site Audit, Test ideation, Testing by admin 0 Comments

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In the broadest sense, a heuristic is an informal rule that assists in decision-making. The academic study of heuristics as a branch of Cognitive Psychology was initiated by Herbert A. Simon. In his 1947 book “Administrative Behaviour” he coined the phrase “satisficing”- this theory posited...

Test ideation

20 May Fresh thinking with Conversion Profiling

07 Aug What Are Heuristics? Simon to Nielsen

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